ESTAGE Events: Webinars, Live Events, Challenges & Launches

Running an online event sounds simple until you list everything it involves. You need a registration page, a way to send reminders, a room where people can watch, a presentation tool, something to keep the audience engaged, a checkout for your offer, and a follow-up process for everyone who attended or missed it.

For many businesses, each of those jobs lives in a different tool. Registration happens in one app, the webinar runs in another, payments go through a third, and follow-up emails are sent from a fourth. Every connection between them is another place where data can go missing, a link can break, or an attendee can get confused.

ESTAGE Events is designed to bring those steps into one connected event experience. This guide explains what ESTAGE Events is, the four ways it is designed to be used, how the attendee journey works from registration to follow-up, how the two advertised plans compare, and what to think about before you choose it.

ESTAGE Events at a Glance

What Is ESTAGE Events?

ESTAGE Events is an event platform built to connect the parts of an event that are usually spread across several tools.

Instead of treating registration, the event room, and follow-up as separate jobs, it is designed to handle them as one journey:

• Registration captures each attendee and starts the event sequence.
• The Lounge gives registrants a place to gather and get ready before the event begins.
• Presentations can be broadcast live or played from a prerecorded session.
• Checkout lets attendees act on an offer without leaving the event room.
• CRM records who registered, who attended, and what they did.
• Follow-up uses that information to send the right message to the right person afterwards.

The practical benefit is continuity. When the same system knows who registered, who showed up, how long they stayed, and whether they bought, your follow-up can be based on what actually happened rather than on guesswork.

Four Ways to Use ESTAGE Events

ESTAGE Events is designed around four event formats. Each one serves a different purpose, and many businesses will use more than one over time.

1. Live Events

Live events are for moments when you want to present in real time and interact with your audience as it happens.

You can broadcast from your camera or use OBS for a more produced show with scenes, overlays, and screen sharing. While you present, attendees can talk in the live chat and respond to polls, which helps you read the room and keep people involved.

The Control Room is where the host manages the event behind the scenes. From there you can run the show, launch polls, and present offers at the right moment. When an offer appears, attendees can complete their purchase through in-room checkout instead of being sent to a separate page in another tab.

ESTAGE Events also supports concurrent shows, so a business can run more than one event at the same time. The number of concurrent shows depends on the plan, which is covered in the pricing section below.

Live events suit workshops, Q&A sessions, training days, community calls, and any event where real-time interaction is a big part of the value.

2. Webinars: Live and Evergreen

Webinars are one of the most common ways to teach, build trust, and present an offer. ESTAGE Events is designed to support both live and evergreen webinars.

A live webinar happens in real time, with you presenting and responding to questions.

An evergreen webinar uses a prerecorded presentation that can run on a schedule, so new registrants can attend a session without you presenting every time. Evergreen options include:

• Recurring schedules, such as every Tuesday at 7 pm or several times per day.
• Just-in-time sessions, which start shortly after someone registers so they do not have to wait days for the next slot.
• Replays for registrants who missed the session or want to watch again.
• Encores, which give people another scheduled chance to attend.
• Split testing, so you can compare variations and learn what works better for your audience.
• Automated follow-up, based on whether someone attended, left early, or missed the session.

A practical example

Imagine a business coach who teaches a 45-minute class called "How to Fill Your First Coaching Program." She presents it live once, records it, and then turns the recording into an evergreen webinar.

The evergreen version runs three times a week, with a just-in-time session available for people who register outside those times. Registrants who miss their session are invited to an encore and then to a replay. During the presentation, an offer for her coaching program appears in the room, and interested attendees can check out without leaving the webinar.

After the session, attendees who stayed until the offer receive one follow-up sequence, while people who registered but did not attend receive a different one. Over time, she can split test two versions of the registration page or the offer to see which performs better.

The coach presented the content once, but the webinar keeps working for her each week.

3. Online Challenges

Online challenges bring an audience together for several days around one clear outcome. ESTAGE Events is designed to support three-day, five-day, and seven-day challenges.

A challenge usually includes:

• Daily sessions, either live or prerecorded, that move participants forward one step at a time.
• Check-ins, so participants can share progress and stay accountable.
• Preparation checklists, which help people get ready before day one.
• Bonuses, which reward participation or completion.
• Lounge engagement, which gives participants a shared space to talk before and between sessions.

Challenges work well because they create momentum. People make small wins each day, get to know the host, and connect with other participants, which often makes a final offer feel like a natural next step rather than a cold pitch.

A five-day challenge example

A fitness educator runs a "5-Day Morning Routine Challenge."

• Before day one: Participants receive a preparation checklist covering sleep, water, and a simple space to work out. They can introduce themselves in the Lounge.
• Day 1: A short session explains why morning routines fail and how to start small.
• Day 2: Participants build a ten-minute movement routine and check in once they complete it.
• Day 3: The session covers simple breakfast planning, with a downloadable bonus recipe guide for people who checked in on day two.
• Day 4: A live Q&A session helps participants fix what is not working.
• Day 5: The final session reviews progress and introduces a paid eight-week program for people who want to continue.

Every session, check-in, and bonus sits inside the same event experience, so participants do not have to jump between a chat group, an email inbox, and a separate video platform.

4. Product Launches

Product launches combine several events and messages into one campaign. ESTAGE Events is designed to support multi-event launch sequences rather than treating each event as a separate project.

A launch might include:

• A sequence of events, such as a free training series followed by a live launch event.
• Offers presented at the right moment during those events.
• Countdowns that make the open and close dates clear.
• Closeouts, the final period and messages before the offer ends.
• Checkout connected to the event, so buyers can act during the launch.
• CRM tagging, so you know who registered, attended, bought, or did not buy.
• Follow-up that responds to those tags, such as onboarding for buyers and a final reminder for people who showed interest but did not purchase.

The value for launches is coordination. When the events, offers, checkout, and follow-up share the same data, it is easier to see what is happening during the launch and to respond while it is still running.

Before, During, and After an ESTAGE Event

Every event format follows the same basic journey. Thinking about it in three stages helps you plan an event that feels smooth for attendees and useful for your business.

Before the Event

The journey starts with registration. A registration page collects the attendee's details and adds them to the event.

From there, reminders help people remember to show up. ESTAGE Events is designed to send reminders by email, SMS, and push notification, which matters because many people register for an event and then forget about it.

Before the event begins, registrants can enter the Lounge. This is a waiting and gathering area where people can arrive early, see that others are attending, and get ready for the session. For challenges and launches, the Lounge can also act as a community space between sessions.

During the Event

Once the event starts, attendees move into the live room. This is where they watch the presentation, whether it is broadcast live or played from a recording.

Engagement tools keep people involved:

• Chat lets attendees ask questions and react in real time.
• Polls let you collect quick feedback and keep the audience active.
• Offers can be presented at a planned moment in the event.
• Checkout allows attendees to purchase from inside the room.

Keeping the offer and checkout inside the event room removes a step. An interested attendee does not have to open a new tab, find the right page, and come back.

After the Event

The event does not end when the presentation does.

• Replays give people who missed the session, or want to watch again, another chance to see it.
• Analytics show how many people registered, attended, stayed, and took action.
• CRM tagging records each attendee's behaviour, such as attended, missed, watched the replay, or purchased.
• Automation uses those tags to trigger the right follow-up for each group.

This is where a connected event platform becomes most useful. The information gathered before and during the event shapes what happens next, instead of being exported and rebuilt in another tool.

Standalone vs ESTAGE Ecosystem

ESTAGE Events is intended to be available in two ways.

As a standalone solution. ESTAGE Events can also be used as a standalone solution alongside websites built with platforms such as WordPress, ClickFunnels, Wix, Squarespace, Webflow, Shopify, and many others. This may suit businesses that are happy with their current website and only want to improve how they run events.

Inside the wider ESTAGE ecosystem. Businesses that use ESTAGE for their website, community, courses, CRM, or other business tools can run their events in the same environment.

This is general standalone positioning, not a list of confirmed native integrations. ESTAGE has not published platform-specific integration details for each website builder, so check the current setup options with ESTAGE before planning around a specific connection.

My perspective

As an ESTAGE founding member, I personally prefer using ESTAGE Events within the wider ESTAGE ecosystem. I like having my website, community, events, and other business tools under one umbrella rather than managing separate systems. For my workflow, that means I don't need to rely on external event widgets on another website. However, using ESTAGE Events separately may make more sense for businesses already established on platforms like WordPress or ClickFunnels.

— Gius Gordon, founder of Hubnels and ESTAGE founding member

That is a personal preference based on my own workflow, not a rule. The right choice depends on where your business already lives and how much you want to change.

ESTAGE Events Pricing: Standard vs Plus

ESTAGE advertises two plans: Events and Events Plus. Both cards list the same 15 items in the same order, so you can compare each price, allowance, and feature line by line.

Prices are advertised in USD per brand. Each brand requires its own plan. Pricing, features, and usage limits are subject to final launch terms and may change.

Which plan suits which business?

The Events plan is likely to suit coaches, consultants, educators, and creators who run regular webinars, challenges, or launches with a small team. Ten concurrent shows, 30,000 attendees per month, and ten team seats give a lot of room for most single-brand businesses that are growing their event programme.

Events Plus is aimed at businesses with larger audiences, bigger teams, or more ambitious launches. The higher attendee and email allowances, 25 team seats, native apps, priority support, and hands-on help with the first event and launch make it a better match for established brands, agencies running events for a single brand, and businesses where events are a major revenue channel.

If you are unsure, compare your expected attendees, email volume, and team size against each plan's allowances, and remember to include the Plus setup fee when you compare monthly and annual billing.

Who Should Consider ESTAGE Events?

ESTAGE Events is most relevant for businesses that use events to teach, build relationships, and sell.

• Coaches can run webinars and challenges that lead naturally into coaching programmes.
• Consultants can use live workshops and evergreen webinars to show expertise and attract qualified clients.
• Educators can deliver live classes, multi-day trainings, and replays for students.
• Creators can host live shows, launches, and community events for their audience.
• Agencies can plan and manage events, launches, and follow-up for a brand from one place.
• Community builders can use the Lounge, live sessions, and challenges to keep members engaged.
• Businesses running product launches can coordinate multi-event sequences, offers, countdowns, checkout, and follow-up.

When a simpler tool may be enough

Not every business needs an event platform at this level. If you only hold occasional internal meetings, one-to-one client calls, or small group sessions with no registration flow, offers, or follow-up, a standard video meeting tool may be all you need.

ESTAGE Events makes more sense when events are a regular part of how you attract, nurture, and convert customers.

What to Consider Before Choosing

Before you decide, work through these questions.

• Event frequency: How often will you run events? A business that runs one webinar a year has different needs from one that runs evergreen webinars every week.
• Audience capacity: How many attendees do you expect each month, and how many events might run at the same time?
• Integrations: Which tools does your business already rely on, and how will ESTAGE Events fit with them? Confirm current options with ESTAGE.
• Branding: How important is it that your event experience carries your own brand, including a branded web app?
• Team size: How many people need access to run events, moderate chat, or manage follow-up?
• Native apps: Do your attendees need dedicated apps on iPhone, Android, Mac, or Windows, or is a branded web app enough?
• Usage allowances: Will the attendee, email, and storage limits cover your busiest months, not just an average month?
• Total costs: Include the monthly or annual price, any setup fee, and the cost of tools you might replace or keep.

Answering these honestly will usually make the right plan, and whether you need ESTAGE Events at all, much clearer.

ESTAGE Events and the Hub-Centric Business Model

At Hubnels, we focus on the Hub-Centric Business Model. The idea is simple: instead of sending people through a series of disconnected funnels, you build a central hub where your content, community, offers, and customer relationships live together.

Events fit naturally into that model. A webinar, challenge, or launch is often the moment when someone moves from casual follower to engaged member or customer. When that event is connected to your hub, the relationship does not end when the session does.

Registrants become contacts in your CRM. Attendees can be invited into your community. Buyers can be welcomed into your course or programme. People who were not ready to buy can keep receiving helpful content until they are.

That is the difference between an event as a one-time campaign and an event as part of an ongoing relationship. If you want to understand the wider platform that ESTAGE Events belongs to, read our ESTAGE review.

Frequently Asked Questions

What does ESTAGE Events do?

ESTAGE Events is an event platform from ESTAGE for running live events, webinars, online challenges, and product launches. Its main features include registration, email, SMS, and push reminders, a pre-event Lounge, live and prerecorded presentations, chat, polls, a Control Room, in-room offers and checkout, replays, analytics, CRM tagging, and automated follow-up.

Does ESTAGE Events support live and evergreen webinars?

Yes. It is designed to support live webinars as well as evergreen webinars that use prerecorded presentations. Evergreen options include recurring schedules, just-in-time sessions, replays, encores, split testing, and automated follow-up.

Can I use ESTAGE Events with WordPress, ClickFunnels, Wix, or other website platforms?

ESTAGE Events is intended to be available as a standalone solution alongside websites built with platforms such as WordPress, ClickFunnels, Wix, Squarespace, Webflow, Shopify, and many others. That is general standalone positioning rather than a list of confirmed native integrations, so confirm the current setup options for your platform with ESTAGE before you plan around them.

Is ESTAGE Events available as a standalone product?

It is intended to be available both as a standalone product and as part of the wider ESTAGE ecosystem. You do not have to move your entire business to ESTAGE to use it, although some businesses may prefer to keep everything in one place.

What is the difference between Events and Events Plus?

Events Plus offers higher allowances and more support. It includes 20 concurrent shows instead of 10, 50,000 attendees per month instead of 30,000, 25 team seats instead of 10, and 150,000 emails per month instead of 50,000. It also lists native apps, priority support, first-event setup assistance, a launch manager, and enhanced branded meetings and bookings. Both plans list 1 TB of storage and a branded web app.

Does ESTAGE Events include branded apps?

Both plans list a branded web app. Events Plus also lists native apps for iPhone, Android, Mac, and Windows.

Can attendees buy during an event?

Yes. ESTAGE Events is designed to support in-room checkout, so attendees can respond to an offer and complete a purchase without leaving the event room.

How much does ESTAGE Events cost?

ESTAGE advertises the Events plan at $497 per month or $4,970 per year, and Events Plus at $997 per month or $9,970 per year. Events Plus lists a $1,997 setup fee on the monthly option, which is waived on annual billing. Prices are in USD, per brand, and subject to final launch terms, so always check the current pricing with ESTAGE.

Final Thoughts

ESTAGE Events is built around four event formats: live events for real-time interaction, live and evergreen webinars for teaching and selling at scale, online challenges for building momentum over several days, and product launches for coordinating events, offers, and follow-up into one campaign.

What connects them is the idea of a single event journey. Registration, reminders, the Lounge, the live room, checkout, replays, analytics, CRM tagging, and automation are designed to work together, so you spend less time stitching tools together and more time serving your audience.

My own preference is to use ESTAGE Events inside the wider ESTAGE ecosystem, because I want my website, community, events, CRM, and marketing tools under one umbrella. That said, if your business is already well established on another website platform, such as WordPress, ClickFunnels, Wix, Squarespace, Webflow, or Shopify, using ESTAGE Events as a standalone product may be the more practical choice.

Whichever route you take, start with your goals: how often you will run events, how many people you expect, and what you want attendees to do next. Then choose the setup that supports those goals.